As the founder of the Law Office of Eric J. Youngquist, Eric has over a decade of successful criminal defense experience in Southern California. With a proven track record of representing hundreds of clients across Los Angeles, Riverside, San Bernardino, Orange Counties, and beyond, Eric is recognized as one of America’s Top 100 Criminal Defense Attorneys. His unique background includes 20 years of experience as a Los Angeles County police detective, giving him an unmatched understanding of both the defense and prosecution sides of criminal cases. In addition, Eric serves as a Judge Pro Tem in the Los Angeles County Superior Courts, further demonstrating his expertise in the legal field. His goal is to provide justice for individuals facing criminal charges by leveraging his deep knowledge of the criminal justice system.

The Challenge:

Eric wanted to increase his client base and attract high-quality leads for his criminal defense practice, focusing on cases in Southern California. In a highly competitive legal landscape, it was essential for him to enhance his visibility, generate more client inquiries, and effectively communicate his experience and reputation to prospective clients.

Goals:

The primary goal was to use Google Ads to increase inquiries from high-quality leads who were searching for experienced criminal defense attorneys in Southern California. The campaign aimed to drive phone calls, increase visibility, and bolster client acquisition in a competitive market.

Strategy:

A phone call-optimized search campaign was created, targeting individuals aged 25-65+ in Los Angeles, Riverside, San Bernardino, and Orange Counties. Ads featured tailored messaging with relevant keywords designed to drive qualified leads. Click-to-call features were incorporated into the ads, allowing potential clients to easily contact Eric directly. The campaign was continuously optimized to ensure optimal performance, focusing on maximizing high-value calls from individuals actively seeking legal defense services.