Medical Centers in Northern California - Case Study
From invisible to unmissable—this medical center leveraged our advanced SEO strategies to dominate local search results. By targeting high-intent healthcare-related keywords, we skyrocketed local search visibility, attracting a steady flow of new patients and boosting appointment bookings. The outcome? A thriving medical practice positioned as the top choice for healthcare services in Northern California.
Category
Medical
Client
Confidential
Campaign
SEO & Website Optimization
About the campaign
The Background
This case study highlights how a leading medical center in Northern California revolutionized its digital footprint through a powerful SEO and website optimization strategy. By focusing on high-traffic healthcare services such as gynecology and women’s reproductive health, adult medicine, optometry, pediatrics, behavioral health, oral health, and pharmacy services, they significantly improved their search rankings, increased patient inquiries, and strengthened overall engagement. This campaign showcases the power of targeted digital marketing in driving sustainable growth for medical facilities.
About the Client
This medical center operates multiple locations in Northern California, offering essential healthcare services, including gynecology and women’s reproductive health, adult medicine, optometry, pediatrics, behavioral health, oral health, and pharmacy services.
Problem Statement
Prior to working with us, the medical center struggled with poor online visibility and low patient acquisition. Their outdated website lacked user-friendly navigation, and ineffective SEO tactics hindered their ability to reach potential patients. They required a comprehensive digital marketing solution to enhance their local search presence, attract new patients, and improve conversion rates through a seamless website experience.
What did we do
The Approach
Website Redesign & User Experience Enhancements
Designed a visually appealing, intuitive, and responsive website to enhance user engagement. Streamlined navigation and improved site structure for easier access to key medical services.
SEO Strategy
Conducted extensive keyword research to identify high-value local search terms. Optimized website content, metadata, and on-page SEO elements to boost rankings. Created and published authoritative, keyword-rich blog posts and service pages to enhance domain authority.
Website Optimization
Revamped the website for a modern, mobile-friendly, and high-converting user experience. Implemented strategic call-to-action (CTA) placements to increase appointment bookings.
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Over the last 90 days
The Results
2,233% (22x) increase in organic search traffic
Ranked in the top 3 for highly competitive local healthcare keywords
30+ new patient inquiries per month