The Jerk Grill
From the brink of bankruptcy to a thriving community favorite—The Jerk Grill’s transformation is nothing short of remarkable. With our Ultimate Conversion Machine Method, we rebranded the restaurant to showcase its authentic Caribbean flavors, launched an SEO-optimized website, and executed a multichannel strategy to drive visibility and engagement. The result? A 112% revenue increase, 3x website traffic growth, and a surge in catering inquiries. Lerone Mullin didn’t just save his business; he became a leader in Caribbean cuisine.
Category
Restaurant
Client
Lerone Mullin
Campaign
Custom Marketing Strategy
About the campaign
The Background
When Lerone Mullin of The Jerk Grill approached us, his business was on the brink of bankruptcy. Facing declining revenue and an unclear brand identity, Lerone needed a complete turnaround to save his restaurant. That’s where our tailored Ultimate Conversion Machine Method came in—a comprehensive, multichannel strategy designed to boost visibility, drive engagement, and increase revenue.
We began with a rebrand, refining The Jerk Grill’s messaging to highlight its authentic Caribbean flavors and unparalleled catering experience. This included developing a consistent and compelling brand voice across all platforms. Then, we launched an SEO-optimized website with a modern design, dedicated landing pages for catering services, and high-performing keywords targeting customers searching for authentic Caribbean cuisine and catering in key local areas.
The results were transformative. In just one year, Lerone saw a 112% increase in revenue. Catering inquiries skyrocketed, and website traffic grew by 3x, with the majority of visits coming from organic search and social media referrals.
Lerone’s business was not only saved—it thrived. From a struggling local restaurant, The Jerk Grill became a community favorite and a go-to for catering, solidifying Lerone’s position as a leader in Caribbean cuisine.
What did we do
The Approach
Website
We developed a sleek, SEO-optimized website that not only highlighted The Jerk Grill’s menu and catering services but also streamlined the user experience to maximize conversions.
SEO
Through high-performing keywords and local optimization, we tripled organic search traffic, ensuring The Jerk Grill dominated search results for Caribbean cuisine and catering.
Meta Ads
Targeted ad campaigns on Facebook and Instagram drove immediate engagement, promoting catering services and weekly specials to the right audience at the right time.
Direct Mail Campaigns
Personalized offers and exclusive promotions were delivered straight to the inboxes and mailboxes of nearby residents, sparking immediate interest and driving local foot traffic.
PR Campaigns
We generated buzz through strategic storytelling, positioning The Jerk Grill as a go-to destination for authentic Caribbean cuisine, earning local and regional media coverage.
Influencer Marketing
Partnering with food influencers who resonate with the Caribbean food community, we amplified awareness and created engaging content that connected with a broader audience.
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Over the last 90 days
The Results
The result? A 112% revenue increase and a significant boost in in-store traffic.
Secured multiple media features, positioning The Jerk Grill as a local favorite for Caribbean cuisine.
This comprehensive approach transformed The Jerk Grill into a local sensation and a leader in Caribbean dining.
What The Client Said
The Feedback
Lerone Mullin
“In just one year, we went from struggling to doubling our income.”
Working with this team was the best decision I made. They rebranded us, built an SEO-optimized website, grew our social media, and helped us get featured in the press. In just one year, we went from struggling to doubling our income. The marketing and strategy they put in place completely turned things around and saved my business!